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Erwin Oliva of Inquirer.net writes:
| MANILA, Philippines — Good content remains the best way of boosting a website’s or blog’s chances of making money, a search engine marketing expert told INQUIRER.net. |
| Search engine marketing is emerging as a niche field of Internet marketing, as people have started using search engines predominantly to search for information. |
| Search engine optimization (SEO) experts are now hired to increase the visibility of blogs and websites in Internet searches. Blogs that rank “high” in a Google search, for instance, would have higher chances of getting noticed by people. SEO experts are often skilled in web design, copy writing and Internet marketing. |
| “SEO is still traditional marketing using technology,” said Benj Arriola, a Filipino search marketing specialist now based in San Diego, California. |
| A 2007 SEO champion, Arriola said SEO professionals should learn traditional marketing methods and good copy writing to succeed in this relatively new field of Internet marketing expertise. |
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