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???????? ????? ???????? clipped from www.businessweek.com According to a Rapleaf study, while both sexes still use social networking sites in huge numbers, women are the ones holding down the fort If Slide and RockYou, two of the fastest-growing Web businesses, are any barometer for the future, the Internet is going to look pink. In other words, the future of social media is going to be all about the women. So if you’re going to create the next hot Web 2.0 site and you want it to go viral, you’ll target women. It’s no shock that men and women act differently online, just as they do in everyday life. The Web is an extremely social medium, and Web 2.0 is all about being social. Traditionally, men are the early adopters of new technologies. But when it comes to social media, women are at the forefront. At Rapleaf we conducted a study of 13.2 million people and how they’re using social media. While the trends indicate both sexes are using social media in huge numbers, our findings show that women far outpace the men… Read the whole story here

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Here’s a great post from Yanik Silver. A recent visit with Sir Richard Branson inspired Yanik to write down his 34 Rules for Maverick Entrepreneurs…

Yanik said: “I was so inspired with our time there that I started creating my rules for successful entrepreneurial endeavors. I thought it would be a top 10 list but I kept writing and writing in my journal and it came to 34 tenets that I’m calling…

34 Rules for Maverick Entrepreneurs.”

I’ve put them together for you in this short video presentation. Please allow a minute for the video to download before viewing

You can read the whole post on Yanik’s site right here

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 Yanik's 34 Rules for Maverick Entrepreneurs: Play Now | Play in Popup | Download

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Some cynics claim that blogging is a fad and is dying off, solid data proves otherwise! And indications show that the trend is still in the very early stages of growth and is going to go ballistic!

You may be surprised to discover that blogging has in fact been around a lot longer than most people think.

Here’s a potted history:
o June 1993 Netscape begins running it’s What’s New! list of sites.
o Jan 1994: Swarthmore student Justin Hall creates first blog ever.
o April 1997: Dave Winer launches Scripting News. His company, Userland, will release Frontier, Manila and Radio Userland, all website and blog content software.
o Dec 1997: Online diarist Jorn Barger coins the term “Weblog” for “logging the Web.”
o April 1999: Programmer Peter Merholz shortens “Weblog” to “blog.”
o July 1999: Pitas launches the first free build your own blog web tool.
o August 1999: Pyra releases Blogger which becomes the most popular web based blogging tool to date, and popularizes blogging with mainstream internet users.
o Jan 2000: Boing Boing is born.

Fast forward…

o June 2003: Google launches AdSense, matching ads to blog content.
o Sept 2003: Jason Calacanis founds Weblogs, Inc., which eventually grows into a portfolio of 85 blogs.
o Dec 2004: Merriam-Webster declares “blog” the “Word of the Year.”
o Jan 2005: Study finds that 32 million Americans read blogs.
o Oct 2005: Calacanis sells his blogs to AOL for $25 million.
o Dec 2005: An estimated $100 million worth of blog ads are sold this year.

All of this took place well before most of today’s web users had actually heard the term “blog”.

In December 2007 blog search engine Technorati tracked more than 112 million individual blogs on the blogosphere, confirming that blogging has become and is set to continue as a massive, mainstream trend.

Not surprisingly, many blog owners look to converting their online journals into some form of income generator. This begs the question; Is it possible to earn money (even big money) from blogging?

Results show that as more people figure out ways to monetize their blogging activities, it is very possible to generate an income from a tightly targeted niche blog.

While many bloggers will find they can make some money from their blogs, it is a fact of life that there will be a few who just “Get It” and apply techniques which blast their blogs into money-making hyperdrive.

One such person who has done this is UK based 22-year-old Rob Benwell who claims to earn six-figures from his blogging empire.

Rob maintains that his massive success is down to five simple but little used techniques (he calls the 5 Blogging Commandments) which have literally transformed his blogs into non-stop cash machines.

1. “Most people are still on the SEO kick,” he explains. “They stuff keywords into posts and go overboard trying to fool the search engines. Blogs should be more organic and imitate nature. Google,Yahoo and MSN are looking for quality sites by real people, not someone spitting out hundreds of blogs each month filled with keywords and ads.”

2. “Every post should offer visitor value. This doesn’t mean it has to change their lives or anything. Even posts about a related article with a link or a product review are good. Blogs filled with RSS vomit don’t offer value and won’t last.”

3. “Your blog should have people coming back again and again. RSS buttons help and an opt-in newsletter that offers more than just updates is always a good idea. The number one way to get people to come back is to give excellent, likable content.”

4. “After extensive tests I’ve seen huge differences in blogs that are kept up to date against others that don’t get new (or very few) posts. You don’t have to post every day or even every week, but make sure you don’t just set them up and forget about them because they will die off.”

5. “If you are after making the most money you can from a blog, then the most important decision you make will be the market you blog for. So make sure you research it well beforehand.”

Rob has written a step by step blueprint which lays bare everything he does to build long term, profitable niche blogs, and although from a grammatical standpoint, it could be improved, the information in this publication goes way beyond anything else that is available regarding turning a standard blog into a fully focussed cash generating mechanism.

As rough and ready as it may be, this is a great resource for any blogger who wants to earn money (dare I say big money) from their daily posts… Find out more from Rob himself by clicking on this link.

I’ve already started to make the recommend changes to my own sites.

See you at the bank!

All the best,

Dave.

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