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YOU HAVE READ ALL OVER THE INTERNET ABOUT HOW ‘EASY’ IT IS TO MAKE MONEY with something called content publishing. Well, it can be true; you can make some decent money online with content publishing. There are however, a couple of things you need to know before you’ll be able to generate significant money from Google’s Adsense or any of the lesser known context advertising systems.

First on this list is “original content”. Do not fall into the trap of obtaining private label content for use on your context advertising site and using it without truly making it yours. This cannot be stressed enough. In order to get the biggest benefit from your private label purchases, you must re-write the content to make it unique. The search engines love unique content and it makes absolutely no sense to purchase the right to re-write the content, making it your very own, and then not exercise that right. There are so many people who buy private label rights and then do nothing with them. One of your objectives must be to make your content stand out from the crowd. The search engines will reward you with a higher ranking. This will translate into more visitors and more clicks on your ad links.

That brings us to another issue that you must not forget about: traffic generation. You could have the best looking site on the world wide web, but if you get zero traffic you will not make any money from it. Like it or not, traffic generation is something that you must work at to be successful in content publishing. Sure, at some point you should be able to count on getting regular traffic from the search engines, but how long will that take? In the beginning, you will need to drive any traffic that you get to your site. Traffic doesn’t just magically appear. It takes some hard work, but in the end the payoff can be significant.

Traffic generation can be accomplished in two ways, free traffic or paid traffic. Free traffic generation methods include link exchanges with similar sites, signature lines in emails or forum posts, free classified ad sites and many more. Paid traffic includes sites where a specific amount of website visitors can be purchased. Be very cautious about using paid traffic sites as these sites may send traffic that is untargeted and therefore potentially unresponsive. It’s obvious that the kind of visitor you want is someone who is interested in the content on your site. Although this is obvious, it needs to be stressed. Random web surfers who land on your site are very unlikely to spend much time reading your content or clicking the ads. The kind of visitor you want is someone who is actively looking for the kind of content you have published. These visitors are very likely to click on relevant ads and that is one of your main objectives as a content publisher.

All the best,

Dave.

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WHAT CAN YOU LEARN ABOUT BUSINESS FROM A CHILDREN’S MOVIE?

You can learn some great entrepreneurial lessons from the recent film “Charlie and the Chocolate Factory” starring Johnny Depp.

WARNING -Spoiler Alert- If you have not seen the movie (or the older version) yet, this article may give away a few elements of the story that could reduce your enjoyment of the film. You can always come back and read it after you have seen the picture.

Marketing

“Find 1 of 5 Golden Tickets in a Willy Wonka product and be one of the first people in a long time to visit the magical chocolate factory. Also, one kid will win a special prize that will exceed their wildest imagination.”

This is an excellent promotion. It sparks interest in Willy Wonka products, builds brand awareness, and most importantly; it significantly increases sales. The media picks up on the promotion and generates a tremendous amount of free publicity. Word of mouth referrals help spread the promotion to areas that were untouched by newspapers and television.

Positive Thinking

There are many “naysayers” who discourage the main character, Charlie, from getting his hopes up about finding one of the lucky Golden tickets. Negative thinking can be devastating, especially to a child. However, Charlie does not take heed of the negativity. Supported by his grandfather’s constant reassurance, Charlie keeps a positive outlook and believes that he has as good a chance as any other kid to find one of the five tickets.

Don’t Quit

Charlie refuses to give up on his dream of finding a ticket. After he doesn’t find one on his first, and probably only, attempt - he doesn’t quit. Charlie believes that he will get one of those tickets. Providence provides two more opportunities and amazingly, Charlie finds the last ticket! This is especially significant because it had been falsely reported that all of the tickets had been found.

A Good Support Network

Charlie has an excellent support network. Although very poor in financial terms, Charlie is very rich in family. He lives in a loving environment and appreciates every member of his household. He selflessly offers to sell his ticket to provide some much needed cash for his family, instead of taking the special chocolate factory tour. His family will have nothing of it and encourages him to pursue this once in a lifetime opportunity.

When Willy Wonka offers to make Charlie his heir, Charlie refuses because accepting the offer would mean that he probably would never see his family again. Willy Wonka later makes the offer again, but allows Charlie to bring his family this time. Charlie’s family then extends its hospitality to Mr. Wonka and he ends up gaining the positive and supporting network that he had needed as well.

Four Good Lessons

If you are an entrepreneur or are thinking about becoming an entrepreneur, remember these lessons from “Charlie and the Chocolate Factory”. It takes good marketing, positive thinking, and a good support network to get started. Most importantly, don’t quit - your success may be only one candy bar away.

All the best,

Dave.

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Copyright © 2006 Cari Vollmer

I ONCE SAW A SITCOM WHERE A WOMAN WAS BEING SCOLDED by her spouse for taking a little time for herself. Instead of letting her spouse guilt her, she pounced back with, “It’s not selfish, it’s self preservation!” I loved it! And, it is!

If you’re going to lead a life you feel great about, it’s time to reframe the notion that going after your dream is selfish. It’s not! Rather, it’s what needs to happen if you’re going to honor your heart, soul and purpose in life.
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