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Copyright © 2006 Tale Chaser Publishing, Inc.

THIS CHANGE IS PERMANENT: Marketing your website without taking advantage of RSS feeds will be the biggest mistake you can make in 2006 and beyond.

Microsoft is unleashing a new OS (Vista) that will plug into the web via RSS in a very profound way. If you haven’t been keeping up on Vista (formerly Longhorn) developments because you thought it was of no consequence to you as a marketer, think twice.

Vista will revolutionize the way everyone syndicates their content and markets their websites forever.

RSS is fast becoming the backbone of the web. Sites are organically syndicating content around the web through RSS search engines like this one: http://rssfeeds.contentdesk.com.

Feeds in RSS directories then get picked up by publishers looking for good headline content for their sites.

The major search engines also pick up those feed listings and often discover new sites and spider them faster than any other form of content syndication including articles and press releases!

How To Create A Feed For Your Site

First off, if you are not blogging, you need to. Every type of site imaginable can produce a relevant blog with topics related to your main content.

It doesn’t matter if you simply sell furniture on your site - you need a blog!

Imagination is all that is required to create a blog featuring the almighty promotion power of an RSS feed. In the furniture example you can blog about interior design and any number of topics.

Notice that the big sites (that were formerly simple shopping cart sites with little content) are now putting up articles and blogging about the topics surrounding their products.

They are not stupid. They know that creating content and feeding it around the web is a major traffic source and they’ve been switching to richer content models for well over a year en masse.

Most any major shopping site you land on nowadays has rich content somewhere on the site. And they have a feed their visitors can subscribe to and that they can market with.

For the smaller mom and pop shop, a Wordpress blog is all you need to plug into the RSS world and fill your site with rich content (not just product descriptions and sales letters) that the engines are looking for, as well as the major part of your market who want more information before making purchases.

A review site is a very popular model. Lots of surfers want to read about 3rd party experiences with products before deciding on purchases.

Again, this model is not new and it is not an afterthought marketing ploy. It is major business to the sites who have mastered the art of filling direct sales sites and shopping cart-run sites with deep content.

With Microsoft Vista, all PC users are going to be able to detect feeds on every site they visit and subscribe to those feeds.

Very soon the days of “Give me your email address and other private information” will be a thing of the past.

Smart marketers are going to adopt the RSS information delivery model because surfers will quickly begin to ignore email subscription forms while looking for the simple and completely anonymous RSS subscription model.

So if you haven’t started planning a marketing campaign utilizing RSS delivery of newsletters and updates over email, you had better get started understanding RSS and its eventual replacement of the traditional email list.

Critical mass tolerance of spam and giving out email addresses has been reached in all markets. Only in very tight niches in special circumstances where there is instant trust and credibility conveyed by a site will you find decent optin rates.

Everywhere else the optin rate for any kind of email notification list is at rock bottom. Add to that a dismal delivery ratio of emails due to overzealous, catch-all spam filters from the ISP to the user level, and the writing is on the wall: email is on its way out as a viable tool for a successful marketing campaign.

The change is happening now and it will be permanent. RSS will eclipse email lists and it will be the new defacto method of content syndication around the web by the end of 2006.

Tracking what your RSS subscribers click on and do through your RSS feeds is the problem many geeks are working on now. We will soon have more accurate and more in-depth tracking available through RSS subscription and sydication than we currently have with email marketing.

Once marketers feel comfortable that they haven’t lost any tracking ability that we currently enjoy with email, the game will quickly accelerate into a whole new type of competition for eyeballs. Watch also for a whole slew of new marketing courses and materials that teach how to dominate a niche with RSS marketing rather than email marketing.

“Growing Your List” and “Syndicating Your Content” is going to be done by RSS more and more by regular website owners as this year progresses. That includes your competition! Vista will be a massive feed detector/reader available to all PC users very soon.

This means that you can have a feed on your site for visitors to subscribe to, or you can see for yourself how many of your visitors choose to ignore your email subscription form and your content because you are not Web 2.0 enough for them.

So, are you set to take advantage of RSS as the impending dominant tool in your marketing campaign?

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Jack Humphrey is a professional website promotion consultant and writes for The Friday Traffic Report on marketing with RSS and other internet marketing topics, available at http://fridaytrafficreport.jackhumphrey.com

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Copyright © 2006 Cari Vollmer

DO YOU HAVE A TON TO DO and have no idea where to start? Would you like to know with each step you take you’re heading in the right direction? Would you like to narrow your “to do” list down to a few key items and let go of the rest? Would you like to work smarter, not harder?

The questions below will help you do just that. Answering these questions will help you find your focus so you can do what you want to do and feel great about your life while you’re doing it.

1. What do I care about most? Or, where is my heart leading me?

Only when you allow yourself to do what you care about most will you begin feeling better about your life.

Asking this question will give your HEART a space to speak and be heard. When we get wrapped up in all the “stuff” we have to do we often overlook what our heart wants.

2. What do I really, really want to do? Or, ask yourself “is this what I really want?” If the answer is “no”, ask yourself why you’re doing it and then find a way to stop doing it. So much life is wasted doing things we don’t want to do.

Doing what you really want is a process of identifying and letting go of the things that you don’t want and replacing them with things that you do want. Overtime you’ll rebalance your life to include MORE of what you want to do.

This question will give your DREAMS an opportunity to come to life. This one question could set your life on a new course.

3. How do I want to feel while I’m doing what I’m doing? If what you’re doing doesn’t give you pleasure while you’re doing it, you may be on the wrong track. Why? Because “doing” takes up much more time then the result. The result happens once. We reach each goal only once and then it’s over. The journey to our goals is what fills our life with experiences. If you’re not feeling good during the “doing” (aka – the journey) is it really worth it?

This question allows your SPIRIT to come alive – to be experienced. Give yourself permission to do things that feel good and you’ll live an inspired life.

4. What is the “for sake of what” behind what I’m doing? Another way to word this question would be, “In the big picture of my life what purpose does this action serve?” If the answer isn’t clear you may be letting life lead you.

This question helps you CONNECT THE DOTS and make better choices for your life. Basing your actions on a clear purpose puts you in the driver’s seat which means you are LEADING your life instead of letting it lead you.

5. What am I going to do? Make a list of all the things you care about and all the things you really want to do and prioritize them with a “1-2-3” approach. Rank your list in order of importance.

Of course we make choices (decisions) about what we’re going to do all day long BUT how often do we make choices after asking questions 1-4? Answering the above questions FIRST will give you the opportunity to bring more of what you really want into your life.

This question requires a CHOICE be made. Now you’ve narrowed your focus!

6. How am I going to do it? After narrowing your focus create a mini action plan for each item. Write down the steps you’ll need to take to make it happen.

Tip: only focus on 1 or 2 things at a time (ex: over the period of 1 month). Don’t try to do everything at once. That will just lead to overwhelm. Give yourself a chance to worker smarter and you will get more done.

This question will inspire you to TAKE ACTION. Nothing happens without it. In order to create the life you want you have to give your dreams, heart and spirit a voice and space in your life. However, this alone won’t make things happen. You have to channel all these things into a clear course of action.

Instead of jumping into your “to do” list, take some time to reflect upon these questions. By doing so you’ll put yourself on a life and/or business path that reflects more of what you really want. Determine your FOCUS first and you’ll live a fuller, richer life.

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Cari Vollmer, personal growth expert, is the founder of LifeOnTrack.com and InspireYourDay.com. For practical life strategies and success tips, sign up for LifeOnTrack.com’s FREE e-zine, LivingOnTrack, at http://www.LifeOnTrack.com

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Copyright © 2006 Jason Chew

HAVING A GOOD NICHE SUBJECT to base your website around is one of the most important aspects of niche website marketing.

This will give you a foundation to build from and you can target one general audience with a pack of keywords that they are most likely to be searching for. You should take each one of these keywords and use it for the basis of one article on each page. This way, even though you are targeting one specific subject, you will be sure to interest a wide variety of people in that one niche. They may also find other pages that interest them, which will keep them returning to your site to learn new information about the niche subject.

The best way to find keywords for your niche subject is to use a keyword software program and type in the word that is the subject of your niche. This will generate a list of keywords or phrases that contain your niche and will also show you approximately how many people search for each word or phrase. Some software programs may also tell you how many sites are out there to compete with for each word or phrase (this will help you know if those sites are worth competing with for the number of searches out there). You then deicide which of these would be most profitable by determining which have the least amount of competitors, so that you have a chance at making it to the first or second page of search engine results, but that also have a decent amount of people looking for that keyword or phrase each month. These will be the keywords or phrases that you will base the pages of your niche site on.

If there are a number of topics that you like, pick the one that you feel would be easiest to start with and then, once that site is built and generating some revenue, you can start another site. The most profitable website marketers, who use their talent of finding niches and combining that with good site content and a handful of affiliate links, have a good amount and variety of niche sites that they have started.

You are never limited in what you can do with niche website marketing, unless you find out that you do not have the marketing skills or the needed funding to make it happen. Otherwise, the sky is the limit!

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Jason Chew is an aspiring Internet Marketer and Entrepreneur.
For more information on Creating Market Niches, please visit Inventing Market Niche and Strategy Blog: http://inventingmarket.blogspot.com
I am giving off a free $100K Report on how to bring in $100k a year in just 7 days. Hurry get it HERE: http://100k.7daysto100kprofit.com

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Copyright © 2006 Vision Business Concepts Inc

THINK BACK TO THE TIME you started your business. Chances are it was because you enjoyed being in a particular industry – you had a passion about your product or service, and wanted to share it with the world. But did you ever stop and say to yourself, “I can’t wait to market this business”? Probably not. That unfortunately is why many of today’s small businesses fail. The owners try everything they can think of to save their business, yet they miss out on the one opportunity that can turn their business into true success: hiring a small business marketing consultant.

A small business marketing consultant specializes in learning the top ways to market a business; creates strategies that will help businesses double, even triple their current profits; and teaches the most effective methods for increasing the bottom line of any business.

In today’s business world, there are two types of small business marketing consultants:

* Traditional small business marketing consultants
* Online small business marketing consultants

A traditional small business marketing consultant can help you create a marketing strategy using traditional tools. They understand how to advertise your business. They understand the importance of branding. They can help you write copy, and create dynamic promotional pieces. In short, they understand how to marketing your business well in the traditional environment.

But if someone has been in the marketing field for a number of years, and understands traditional marketing venues well, what they may not be good at is making the transition to the online world. And there is a world of difference between traditional and online marketing.

An online small business marketing consultant understands the same strategies used in traditional marketing. They understand advertising. They understand branding. They understand the importance for creating dynamic promotional pieces. But from there is where the differences begin.

An online small business marketing consultant realizes that you sell differently online than you do off. It takes different strategies, different copy, and different promotional materials to succeed online. Not only should a consultant provide you with traditional methods, but they should make sure these methods feed the online world as well.

For example, a postcard sent out direct mail has always been a successful tool. But if you send out that postcard asking for the reader to take one action step – heading to a website to sign up for a free report – you success rate for that postcard will improve dramatically.

While this technique may seem simple, there are many techniques just like this that can bridge the traditional and online world together, and make your business stronger and more profitable. It’s all in what you know – and whom you ask to help make it a possibility.

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Lori Osterberg is a small business marketing consultant who helps business owners build a successful small business. She consults with owners to show them how to develop a strong Internet presence, and provides many services such as paid search, search optimization, and online copywriting services for websites, press releases, articles and other online marketing tools. Receive her FREE ezine at http://www.VisionOfSuccess.com and http://www.GetKnownMarketing.com

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MY FELLOW COUNTRYMAN Michael Cheney is earning $19,000+ per MONTH from Adsense. Yes, you heard right… a very, very nice six-figure annual income just from Adsense…proves it can be done!

Michael has given me clearance to let you know about his Adsense Videos where he goes through, step-by-step, how he makes his Adsense income.

The most amazing thing is that Michael has figured out how to make a fortune from Adsense even though he has less than 10 websites and none of them are getting huge-traffic.

Michael’s discovered some really smart tweaks you can do to massively improve your clicks from the same amount of traffic… some of these tips may even TRIPLE your clicks!

I watched his movies, and was amazed at the power of these techniques
(which are all totally Google-friendly)!

I can tell you without a doubt, the videos are *quality* information. If you’re trying to make money with Adsense, or are considering trying it in the future, these movies are a must-have resource.

Here’s the link to Michael’s Adsense Videos…

(just watch the movie on that page and see how Michael goes from a $1.29 day to a $908.83 day!)

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THIS IS YOUR WAKE-UP CALL.

Brace yourself because I have an extremely rare opportunity for you today, not tomorrow, not next week…NOW.

I (lazily) posted an article on April 13 about an opportunity that I was looking at and (as I said then) would “return to in a few days”.

Well I “returned” to this opportunity this morning and what I discovered almost knocked me out of my chair!

I did have other things to do today, but they’ve been “rescheduled” to get this to you ASAP. So stop whatever it is you’re doing and read this page this minute.

All the best,

Dave.

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HERE’S A REALLY SMART TOOL which is perfect for those occasions when you’re finding it hard to make that final decision…which can happen a lot when you’re planning and developing your next online venture.

This great little application enables you to find the answer you’re looking for within a few minutes and it doesn’t cost you a cent.

Here’s an example. Let’s say you’re looking to set up a new money making website and during the course of doing your research you find there are a few possible routes to take. The problem is, which one will be the most profitable and fulfilling for you, given your own personal circumstances and expectations?

If your chosen niche is animal welfare. Do you go for a site that concentrates on;

ducks
dogs
chickens
rabbits
snakes
spiders

The final decision could be crucial to your bottom line if you’re in this to earn money, what do you do?

Simple. Whip out your trusty decision-maker and tap in the information as it prompts you. There’s no sleight-of-hand here, you feed in the honest data and the software will present you with a focused and unbiased answer based on your input.

I’ve tried this out for myself and it works a treat!

You can use it to solve all sorts of problems offline as well as online.

What car to buy?
Who to marry?
Which dress to wear?

Have a go yourself it really does work like magic, and as I said before, it doesn’t cost you anything.

Here’s the Choose It! link - Try it, you’ll love it.
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Quick note: I’ll be attending a conference in the UK over the weekend that will provide a very interesting/profitable niche opportunity for Solo Profits readers.

I’m spilling-the-beans just after…stay tuned.

Until then,

Dave.

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